CITROEN-ECCENTRIC ENGINE COLLABORATION

The new Citroen C5 Aircross SUV has been investigated by more than 2.50 lakh people through the 3D configurator – created by item perception firm Eccentric Engine – inside 90 days of its dispatch on Citroen India’s site.

As per Eccentric Engine, individuals went through more than 9,833 hours (aggregately) assessing and considering the Citroen C5 Aircross SUV. Moreover, Citroen India recorded more than 38 lakh cooperation through the 3D configurator. Citroen India Brand Head Saurabh Vatsa said, “We are excited with the customer response to the high-definition 3D configurator developed by Eccentric Engine. This extremely realistic visualization experience ties up very well with our brand ethos of Citroen 360-degree Comfort to enhance the overall customer journey through our Anytime Anywhere AnyDevice Any Content (ATAWADAC) strategy.”

He added, “While the new C5 Aircross SUV is our first vehicle to adopt this technology, our continuous endeavor will be to provide Indian customers unique and ingenious experiences across our brands, reiterating our commitment to being the digital reference in the Indian automotive industry.”

Eccentric Engine had held hands with Citroen India to give an “immersive and interactive experience” to the clients for the C5 Aircross SUV. The exclusive and calculation-based One 3D perception stage by Eccentric Engine is coordinated at both on the web and business touchpoints to give an unrivaled item experience through ongoing 3D representation. The most recent innovation updates of the One 3D influences ‘photorealism’ to deliver vehicle visuals.

Eccentric Engine Co-Founder and CEO Varun Shah said. , “We are excited to partner with Citroen and contribute to their digital journey as they mark their debut in India. While developing photorealistic CGI images has been a common practice in the automotive industry, with the new Citroen C5 Aircross SUV, we have democratized photorealistic 3D visualization for the internet. This is first in the industry not only in India but across the world. The latest update takes vehicle exploration to a whole new level.”

The Citroen C5 Aircross SUV was launched in April 2021 in India. The vehicle is priced between Rs 29.90 lakh and Rs 31.90 lakh (ex-showroom, Delhi). It rivals the likes of the Hyundai Tucson and the Jeep Compass.

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