By using this site, you agree to the Privacy Policy and Terms of Use. We improve our products and advertising by using Microsoft Clarity to see how you use our website. By using our site, you agree that we and Microsoft can collect and use this data. Our privacy statement has more details Privacy Policy
Accept
GOGO MagazineGOGO Magazine
  • Home
  • Categories
    • Art
    • BlogNew
    • Featuring
    • Health
      • Food
    • Lifestyle
    • Music
    • Photography
    • Politics
    • Reviews
      • Cafe Reviews
    • Social
    • Sports
    • Tech
    • Travel
    • Travel Stories
  • My Bookmarks
  • Shop
  • Contact
  • My account
Search
  • Customize Interests
  • Cart
  • Checkout
Reading: TRP Manipulation Fraud: So-called number 1 channelS
Share
0

No products in the cart.

Notification Show More
Aa
GOGO MagazineGOGO Magazine
0
Aa
  • Blog
  • Art
  • Travel
  • Social
  • Lifestyle
  • Tech
Search
  • Home
  • Categories
    • Blog
    • Art
    • Travel
    • Social
    • Lifestyle
    • Tech
    • Music
    • Sports
    • Featuring
    • Photography
    • Politics
    • Health
    • Reviews
    • Travel Stories
  • My Bookmarks
  • Shop
  • Contact
  • My account
Have an existing account? Sign In
Follow US
GOGO Magazine > Blog > Social > TRP Manipulation Fraud: So-called number 1 channelS
Social

TRP Manipulation Fraud: So-called number 1 channelS

Praveen Yadav
Last updated: 2020/10/18 at 9:38 PM
Praveen Yadav Published October 18, 2020
Share
6 Min Read
SHARE

Last week Mumbai police commissioner held a press conference where he revealed 3 channels that are conducting TRP manipulation and caught red-handed including a hate spreading channel Republic tv, Besides Republic TV, Box Cinema and Marathi channel Fakt Marathi have been accused of TRP manipulation during the preliminary investigation. The Mumbai Police have also arrested the owners of the two channels, Shirish Shetty and Narayan Sharma. They will remain in police custody till October 16, according to the Hindustan Times.

Contents
SO WHAT HAPPENED?PROBLEM IN TRP SYSTEM OR IN MANIPULATION..!?

SO WHAT HAPPENED?

 Broadcast Audience Research Council filed a complaint through Hansa Research Group, alleging that certain television channels were rigging TRP numbers. Hansa Research is one of BARC’s vendors on engagement with panel homes, or “people’s meters”. After that crime branch started their investigation later they get evidence and witness for 3 channels that were manipulating TRP with a large TRP manipulation racket. Mumbai Police chief Param Bir Singh had said that an analysis of manipulation of news trends showed a “false narrative” was being spread, especially regarding the investigation into actor Sushant Singh Rajput’s death.

BARC (Broadcast Audience Research Council) used a agency called Hamsa Research Group which installed meters that tested these ratings.

Mumbai Police Commissioner says 2 Marathi channels and Republic alleged to be involved.

@MumbaiPolice @republic

— Bar & Bench (@barandbench) October 8, 2020

Republic TV had refuted the allegations of TRP manipulation and accused the Mumbai Police of a vendetta. The Mumbai Police, on the other hand, denied any bias in the investigation.

https://twitter.com/indiantweeter/status/1314238598904836096

After all of this, the police issued summon to the two senior editors of Republic TV, before the crime branch of the Mumbai Police to record their statements in connection with an investigation into the alleged manipulation of TRP, the questioning went on till late evening. Officials said they were questioned mainly to understand the nature of their work. “We first want to understand how the channel operates and how it gets advertisements. They have explained things to us” later a summons was issued after Police saw some documents that were put on the air by the channel. These documents were found to be of the research group. “Citing that both the editors were in the loop of the facts that were put on the air, they were summoned for questioning. Details of the documents were sought, to get further clarity” On 13th October police presented their 1st evidence, “They claimed that the Republic TV identified five households who were paid Rs 200 each for keeping the channel running on their TV.”

PROBLEM IN TRP SYSTEM OR IN MANIPULATION..!?

Firstly let’s have a look at some numbers, In India, about 760 million to 800 million individuals view t.v, While TV penetration in rural India is about 52%, in urban India it is about 87%. Of this DTH is used by about 70 million-80 million households, cable is used by 60 million, and terrestrial by about 10 million-20 million households. About 550 million individuals tune into the TV daily and spend roughly 3.45 hours per day watching TV. The industry boasts of more than 800 channels across various genres. Of the total revenue of about ₹66,000 crore, about 40% is attributable to advertising and 60% to distribution and subscription services.

Parle is one of the largest advertisers on television & it has blacklisted 3 news channels which are facing charges of TRP manipulation by the Mumbai police. @PriyaSheth7 speaks to @nadiachauhan, Joint MD & CMO of Parle Agro pic.twitter.com/xk4pfEMIjc

— CNBC-TV18 (@CNBCTV18News) October 14, 2020

India’s total advertising market is $10 billion-$12 billion, of which digital advertising is about $2 billion, according to Dentsu in 2020
In the early days, TAM (Television Audience Measurement) and INTAM (Indian National Television Audience Measurement) are the two rating organization when channels follow TAM to retrieve data/install meters and identify ‘confidential homes’.

Those homes would be given a new plasma TV, in vogue those days. In those households, a particular channel would be turned on and put on mute on the new TV. And the people in the house would continue watching whatever they wanted to on their regular TV sets. Needless to say, TAM and INTAM gave different ratings reports to suit different clients. Soon, they discovered that it was best to work together, so they merged. When BARC (Broadcast Audience Research Council) came about, it took over the flawed TAM meters which are now said to constitute about a third of its own metering.

The SC asked Republic Media Group to approach the Bombay HC in the TRP manipulation case registered by Mumbai Police saying, “we must have faith in high courts”.https://t.co/Zh9XNKwpLU

— The Wire (@thewire_in) October 15, 2020

According to a report in India, almost Rs 25,000 crore are spend on commercials, technically which means 22,000 bar-o-meters (or 44,000 households) are used to distribute digital advertising goodies worth about Rs 25,000 crore. After this scale was introduced many experts asked BARC how only 22k meters show what 800 million individuals are watching, but still, we are using this system to spend Rs 25k crore of advertisement.

BREAKING: #BARC Decides To Pause Television Rating Point For 12 Weeks In Wake Of #TRP Scamhttps://t.co/hnmBas7G73

— ABP News (@ABPNews) October 15, 2020

As per the lastest news BARC has stopped rating channels for 2 weeks and suspended the ratings of news channels for 3 months. 

Checkout more such content at: https://gogomagazine.in/category/social/

You Might Also Like

HEATWAVES AND POWER CUTS

INDIA SLIPS 8 POSITIONS IN WORLD PRESS FREEDOM INDEX 2022

First human case of H3N8 bird flu

UNCCD Conference of Parties (COP15)

TARA AIR PLANE CRASH – NO SURVIVORS

Praveen Yadav October 18, 2020 October 18, 2020
Share This Article
Facebook Twitter Whatsapp Whatsapp Reddit Email Copy Link Print
Share
By Praveen Yadav
Follow:
19 | Bibliophile and quaint | Full-Time Coder, Occasional Writer | Analytical Journalist at NDTV | Political and Psychological
1 Comment 1 Comment
  • Anirudh Chandel says:
    October 16, 2020 at 1:54 am

    4.5

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

1.5k Followers Like
20.7k Followers Follow
528 Subscribers Subscribe
- Advertisement -
Ad imageAd image

Latest News

JODHPUR – @nancysharma24
Travel July 30, 2023
Athens – @indrafeb
Travel July 1, 2023
Italy – @suhedaydogan
Travel July 1, 2023
ALLEPPEY – @the_enigmatic_escapist
Travel July 1, 2023
TOKYO – @andreabigsac
Travel July 1, 2023
SINGAPORE – @onthegowithnushey
Travel July 1, 2023

You Might Also Like

Social

HEATWAVES AND POWER CUTS

May 30, 2022
Social

INDIA SLIPS 8 POSITIONS IN WORLD PRESS FREEDOM INDEX 2022

May 30, 2022
Social

First human case of H3N8 bird flu

May 30, 2022
Social

UNCCD Conference of Parties (COP15)

May 30, 2022
//

GOGO Magazine – Keep Rollin Happiness!
Featuring talent and businesses from across the 🌎

Quick Link

  • Shop
  • Contact
  • Customize Interests

Top Categories

  • Blog
  • Art
  • Travel

My Account

  • My account
  • Cart
  • My Bookmarks

DMCA Protection

DMCA.com Protection Status

Site Report

GOGO MagazineGOGO Magazine
Follow US
© 2022 GOGO Magazine. All Rights Reserved.
Join Us!

Subscribe to our newsletter and never miss our latest news, podcasts etc..

Zero spam, Unsubscribe at any time.
Welcome Back!

Sign in to your account

Register Lost your password?