Sakshi Mehrotra was born in Prayagraj, Uttar Pradesh. She is a social media influencer. She did her graduation from Delhi University. She is fond of fashion and loved sharing what she felt about the products she used. Slowly her account started getting attraction, and she received an overwhelming number of collaboration requests. It was then that she realized that this is something she enjoys doing and would love to continue doing in the future.
Here is Sakshi Mehrotra in a conversation with GOGO Magazine.
1) How did your journey as a social media influencer begin?
I did not start with the plan of being a social media influencer. I enjoyed making videos and made them for fun. After a few product reviews, makeup tips, and do-it-your videos, I started getting lots of messages and collaboration requests from my followers. It was a gradual process.
My first celebrity moment happened when I was in the metro, and this girl walked up to me and told me how much she loved my content and asked for a picture. That love is what keeps me going.
2) Who has been your inspiration?
My biggest inspiration has been the audience who loved my content even when I was MIA. It’s them who made me realize that I need to get back on.
3) How will you describe your style?
Minimally modern, I do not like to overdo stuff for the sake of fashion that I won’t ever wear again.
4) What are the factors that make you different from other influencers?
Since the start of my journey, I have never tried to be like someone or present myself in a certain influencer kinda way. I think ‘Keeping it real’ has been the biggest differentiating factor that has helped me the most in my journey so far.
5) What is your biggest achievement till now?
I believe finding the perfect work-life balance has been my biggest achievement. Managing a social media page along with a full-time job is not an easy task.
6) What is the limitation of digital marketing?
Lack of face-to-face interaction with your audience is one of the biggest limiting factors of digital media. People, including myself, are getting too obsessed with internet life and I believe it’s not a great thing.
7) How do you face your critics?
Constructive feedback is good and should be accepted with humility and understanding. For critics who misbehave I have just one word – Ignore.
8) How is life on the other side of social media?
If I were to answer this question in one word, it’d be – hectic. As I said, working full time and managing your own social media page requires a lot of hard work & commitment. It’s like my brain is always on the move with a few moments of actual peace.
9) How was life in quarantine?
I was lucky to be able to use that time to try out new and creative endeavours. I worked quite a lot on my cooking skills, and they help me every day now.
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