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Samsung remains at the top, Apple regains 2nd spot, Xiaomi drops to 3rd spot in the global smartphone market: Canalys

Samsung remains at the top, Apple regains 2nd spot, Xiaomi drops to 3rd spot in the global smartphone market: Canalys

Samsung was the leading smartphone player with a 23 percent share. Xiaomi took 14 percent share for the third place, while Vivo and Oppo completed the top five with 10 percent share each, according to preliminary data provided by global market research firm Canalys.

New Delhi: Apple regained second place in the global smartphone market with a 15 percent share in the third quarter (Q3) this year, thanks to strong early demand for iPhone 13, a new report showed on Friday.

Samsung was the leading smartphone player with a 23 percent share. Xiaomi took 14 percent share for the third place, while Vivo and Oppo completed the top five with 10 percent share each, according to preliminary data provided by global market research firm Canalys.

Global smartphone shipments fell 6 percent in the third quarter (July-September period) this year, as vendors struggled to meet the demand for devices amid component shortages.

“The chipset famine has truly arrived. The smartphone industry is striving to maximize the production of devices as best it can. On the supply side, chipset manufacturers are increasing prices to disincentivize over-ordering, in an attempt to close the gap between demand and supply,” said Canalys Principal Analyst, Ben Stanton.

Despite this, “shortages will not ease until well into 2022. As a result of this, as well as high costs of global freight, smartphone brands have reluctantly pushed up device retail pricing”, Stanton stated.

“At the local level, smartphone vendors are also having to implement last-minute changes in device specification and order quantities. It is critical for them to do this and maximize volume capacity, but unfortunately, it does lead to confusion and inefficiency when communicating with retail and distributor channels,” he added.

Many channels are nervous heading into important sales holidays, such as Singles’ Day in China, and Black Friday in the west.

“Channel inventories of smartphones are already running low, and as more customers start to anticipate these sales cycles, the impending wave of demand will be impossible to fulfill,” Stanton added.

Customers should expect smartphone discounting this year to be less aggressive.

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