PARTNERSHIP WITH LEXUS ANNOUNCED BY 100 THIEVES
North American esports association 100 Thieves has reported an organization with extravagance auto marque Lexus
Because of the organization, the 100 Thieves Content House will be renamed the Lexus Content House. In addition, Lexus has been named the association’s extravagance car accomplice.
Close by the difference in name, the two players will team up on a scope of content created by 100 Thieves content makers Rachell ‘Valkyrae’ Hofstetter and Leslie ‘Fuslie’ Fu. Both Valkyrae and Fuslie have additionally become Lexus diplomats because of the organization.
Vinay Shahani, Vice President of Marketing at Lexus, spoke on the partnership in a release: “Lexus sees an authentic connection between vehicles, culture and premium lifestyle. We are thrilled to have found a like-minded partner in 100 Thieves.
“Through our collaboration, our goal will be to surprise and delight the 100 Thieves community with innovative content and elevated experiences developed uniquely for them.”
100 Thieves has kept on extending its business portfolio in 2021. The association has protected arrangements with AT&T, PepsiCo’s Rockstar caffeinated drink brand, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Cash App, among others.
Matthew ‘Nadeshot’ Haag, Founder and CEO of 100 Thieves, added: “We are so excited to partner with such a legendary and premium brand such as Lexus. Both of our brands focus on quality and innovation within each of our industries. We’re so excited to show our fans our new set of wheels and all the amazing content to come out of the content house.”
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