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THE JEWEL CLOSET – crafted in 92.5 sterling silver

THE JEWEL CLOSET – crafted in 92.5 sterling silver

The Jewel Closet is a startup & a contemporary jewellery brand for the versatile woman who performs diverse roles in her life. Just like the women who adorn our jewellery, our masterpieces are versatile and easy to style. Crafted in 92.5 Sterling silver, our Pearl collection has received a tremendous response, with more than 300+ pieces sold and our website is under process too. The products are expertly handcrafted by experienced technicians, utilizing 92.5 silver & stones of the finest quality! At The Jewel Closet, we aim to uphold the concept of affordable luxury while blending it with contemporary styles providing customers with accessories that are of premium quality, and made with exquisite craftsmanship. An amalgamation of glamour, luxury, playful, and modern The jewellery range showcases a sense of understated glamour & playful elegance, which offers versatile, high quality, everyday luxury!

Designed for the contemporary crowd Designs that will make you stand out Our collections are easily wearable from day to night & created with the vision to be part of your daily routine. Our jewellery will look fantastic whether you pair it up with jeans, a dress, or a chic suit! Staying true to tradition While blending it with modern fashion The whole concept behind The Jewel Closet is to use traditional metal i.e., silver, and make it more fashionable with contemporary designs that give it more of a modern look with a high finish of 18K gold, rose gold or silver plating! It’s time to add some shimmer to your closet!


Here are the founders of Jewel Closet in a conversation with GOGO Magazine.

1) How did your journey begin?

Explore a world of splendid sparkles and extraordinary elegance 
Presenting 
THE JEWEL CLOSET
The journey started many years ago, with a hint of interest in jewellery and accessories, and since my parental business is into gold-diamond jewellery so the interest developed from there. What followed was a passionate ride towards creating my dream brand from a very young age. So after completing my schooling I joined designing institute IIGJ and done a diploma course from there and then under one of my mentors Ma’am Rita Burman I got practical knowledge about the field and did an internship in a few firms and did a job for a year and then joined my parents business and did the designing for their firm. And then it clicked to me why not start my own brand something different yet sometimes classy. So after doing a lot of R&D I planned but then covid-19 occurred and my dream became somewhere floating around and then in 2020 I got married and again I thought that I’ll not be able to create my dream brand but because of my inlaw family’s support and my husband’s support, I again got the chance to rebuild my dream and from there I started my journey! 

2) Why did you choose the name ‘The Jewel Closet’ for your brand?

So the name came after doing a lot of research. I came around 15-20 names but best amongst them was THE JEWEL CLOSET. As the name is suitable for future also if I want to do in gold- diamond or even in artificial jewellery so it’s not depreciating the silver jewellery!

3) How is Jewel Closet different from other jewelry brands?

A collection of minimal and modern silver jewellery, created with contemporary sensibilities. The Jewel Closet is a range of jewellery made in sterling silver, also known as 92.5% silver! This level is defined as the purest form of silver, that can be used for the creation of jewellery! Handcrafted by local artisans. The products are expertly handcrafted by experienced technicians, utilizing 92.5 silver & stones of the finest quality! At The Jewel Closet, we aim to uphold the concept of affordable luxury while blending it with contemporary styles providing customers with accessories that are of premium quality, and made with exquisite craftsmanship. An amalgamation of glamour, luxury, playful and modern The jewellery range showcases a sense of understated glamour & playful elegance, which offers versatile, high quality, everyday luxury! Designed for the contemporary crowd. Designs that will make you stand out. Our collections are easily wearable from day to night & created with the vision to be part of your daily routine. Our jewellery will look fantastic whether you pair it up with jeans, a dress, or a chic suit! Staying true to tradition. While blending it with modern fashion. The whole concept behind The Jewel Closet is to use traditional metal i.e. silver and make it more fashionable with contemporary designs that give it more of a modern look with high finish 18K gold, rose gold, or silver plating!

4) What is your target customer?

So basically my current target customers are women from age 18-40 and my future target audience will be people irrespective of any age, any gender, or even pets (the collection is to be launched soon). 

5) Where can we buy The Jewel Closet?

Through Instagram dm, WhatsApp +91-6377208609, our website www.thejewelscloset.com, Etsy, scroll shops, once upon a trunk, propshop24.

6) What is your vision for the next 5 years?

My vision is to build a factory of my own and to establish a brand abroad too. 

7) How have you collected funds for establishing the business?

From my family.

FOLLOW THE JEWEL CLOSET

INSTAGRAM: @the.jewelcloset

WEBSITE: www.thejewelscloset.com

Checkout more such content at: https://gogomagazine.in/category/lifestyle/

About The Author

Anirudh Chandel

Founder, GOGO Magazine | Business Student | Corporate Law | Digital Media | Content Writing |

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