FNATIC UNVEILS GLOBAL PARTNERSHIP WITH KASPERSKY
London-based esports association Fnatic has gone into an organization with Russian multinational cyber-security organization Kaspersky.
The deal will see the two players work together on a range of digital content missions. In addition, Kaspersky’s logo will be added to the pullovers of Fnatic Rising, the association’s League of Legends institute group.
Kaspersky becomes the tenth partner of Fnatic, joining the likes of BMW, Monster Energy, computer builder PCSpecialist, and gaming chair manufacturer AndaSeat.
Sam Matthews, CEO of Fnatic, spoke on the deal: “We’re delighted to work with Kaspersky to deliver such an important message to esports fans and gamers across the world. Their mission for fair play and fearless gaming aligns perfectly with Fnatic’s mission, and we can’t wait to show you what we’ve been working on.”
This isn’t the first occasion when that Kaspersky has collaborated with an esports association. In 2018, the organization protected an arrangement with Vodafone Giants. This saw the organization become an official technological accomplice of the Spanish association.
Andrew Winton, Vice President of Global Marketing at Kaspersky, added: “We are pleased to cooperate with Fnatic and support one of the world’s premier esports teams achieve their ambitions, while at the same time, learn more from the professional esports community to further improve our products for a wider gaming audience.”
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