Facebook Inc has dropped the “likes” button from its redesigned public pages used by artists, public figures and brands, the social media company said on Wednesday, Facebook Pages will only show followers and have a dedicated News Feed where users can join conversations, interact with peers and engage with fans, the company said in a blog post.
Facebook said the new experience will officially begin to roll out to all Facebook Pages over the months ahead. One of the biggest changes in the new Page design is that it does away with “Likes.” This came about because Likes were misrepresenting a Page’s true popularity. Many Facebook users had once “Liked” a Page, but later unfollowed the Page to remove its updates from their News Feed as they outgrew their interest. Or they had “Liked” a Page as a favor to a friend after receiving a request, but declined to receive its updates.
Facebook now says Followers of a Page will be the metric at the forefront of the new experience, as it’s a better indication of how many people are fans who are receiving updates from the Page. Another notable change is that Pages will get their own News Feed. That means the Page itself can participate in conversations as the public figure or the brand, follow trends, and interact with their fans. This dedicated News Feed will also suggest other public figures, Pages, Groups and trending content for the Page or the public figure to interact with, as well.
When you follow a Page, you’ll see their comments on others’ posts bumped up to the top of the comments section, giving them better visibility, alongside a more visible blue-check that indicates the Page is verified. The posts they’ve commented on may also be more visible in users’ News Feeds, too. Other people will be able to follow Pages directly from the comments and recommendations posts, Facebook says.
Facebook is also introducing a new Q&A format that allows Pages to better engage with fans. This is somewhat inspired by the Instagram trend, where creators would take questions from fans and answer them in Stories. In this case, however, followers can ask the Page questions about a topic and when the Page answers, those become a stack of questions that people can swipe through to learn more. This could be particularly useful for businesses who want to answer common questions in a fun way for fans to get to know a creator they like, among other things.
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